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Lessons from the Harlem Shake
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IBM and Ping Mobile recently announced a partnership to produce the first truly seamless mobile coupon redemption system for large retailers. This innovation will allow retailers to scan, validate and redeem mobile coupons in real-time, making mobile coupons just as efficient and secure at point of sale as printed ones, while being far more cost effective for retailers and more convenient for consumers. In addition, Ping's mobile coupons will also be integrated into IBM's PLMS promotion management system, meaning retailers will still enter their promotions into a single system.